Follow us into the field while we make progress on our projects throughout the country, or share the latest updates from Rusty’s point of view.

Man finding a yeti cooler that washed ashore in Alaska.

Message in a…Yeti Cooler?

In this case, the place is Alaska and the people are the lucky finders of a bevy of Yeti coolers that washed ashore one day..and continue to do so. The coolers were the unfortunate casualties of shipping containers that fell off a freight ship when it encountered rough seas last October. 

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Amazon Sparrow Robot

Amazon and the New Frontier of Robotics

It has been no secret that manufacturers and retailers have been seeking solutions within the robotics industry for years to address challenges associated with labor, efficiency, and accuracy. However, there are some tasks where the human hand simply cannot be replicated. At Amazon, that task has been the act of product picking, that is, picking up products and placing them elsewhere. 

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Haywood Mall entrance

Mall Operator Simon Opens New Brick and Mortar Frontier for Digital-First Brands

Digital retail darlings like ThirdLove, Goodlife and True Classic Tees are taking the plunge into brick and mortar for the first time with Simon. These direct to consumer brands are working with Leap, a company that helps digital brands find their footing in physical stores. Leap and Simon recently formed a partnership to take it one step further to bring the brands into malls across America. 

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90 Years of Building with LEGO

This fall, LEGO celebrated its 90th anniversary and we paused to consider why this particular toy brand has captivated the attention of people of every age for almost a century, as well as what the brand means to our field.

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What color is it, really?

In 2015, there was a viral debate about the color of a dress circulating around the internet, questioning whether it was gold and blue or blue and black. It was almost as if the collective population thought color was objective when it is, in fact, actually quite subjective. 

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