In the dynamic world of architecture, the fusion of branding and design has become increasingly significant. This convergence is not just about aesthetics; it’s a strategic approach that reflects the ethos and identity of a firm or its clients.
The retail world is witnessing a significant transformation. The trend of creating “Instagram walls” – spaces within stores designed primarily for customers to take attractive social media photos – is giving way to a more traditional, yet crucial aspect of retail: exceptional customer service.
2023 was a year for the books–really, our books reflected that it was our best year yet. After being in business for a decade and some change, we have come to recognize that there is so much more than the bottom line that matters.
In the realm of architecture, true accessibility transcends mere adherence to codes. It is an art form that intertwines inclusivity, empowerment, and respect for every individual’s dignity. This approach not only eliminates barriers but also enables people of all abilities to engage fully and independently with the built environment. At COR3 Design, we understand that accessible architecture is about understanding and responding to the diverse needs of all users, ensuring that our designs are not just functional but also enriching and empowering.
As a firm with extensive expertise in retail developments, we are continually fascinated with trends emerging in the evolving landscape of the industry. Looking ahead to 2024, experts are predicting retail environments will continue to emphasize the customer experience–with a keen eye towards sustainability.
At COR3 Design, we’re deeply inspired by this rich, colorful history of signage. We strive to keep this legacy alive by fusing the elegance of traditional craftsmanship with contemporary design, which is why we were fascinated to return to some of the early days of architectural signage’s boom.
This year, the COR3 team has really deepened our focus on how we can better serve and connect with the community we call home in Greenville, South Carolina. In addition to sponsoring events that support local nonprofits and volunteering with physical opportunities to give back, we decided to start a new tradition this year on the day of our holiday party.
Our team recently completed the design for the TRU by Hilton hotel in Augusta, Georgia. This project is being developed and constructed by Paragon Hotel Company. The design is a prototypical representation of the TRU by Hilton product, a sub-brand of Hilton Worldwide designed to compete with other select service models in the area. The design of TRU by Hilton was intended to be scalable so properties could fit in any location, no matter the unique parameters.
As the countdown to the new year approaches, our COR3 team can’t help but ponder our goals for 2024. As expert planners who pride themselves on staying ahead of the game, why not speak into existence the ideal project for the coming year before the ball drops. We asked our team what would make for the perfect project if we could have our way from start to finish.
We are thrilled to celebrate our talented Project Architect, AIA, NCARB, Khris Kirk, as she recently completed all requirements and testing to become a Registered Architect in the state of South Carolina. This is no small feat, as completing this registration requires a series of rigorous examinations and years of qualified experience.
COR3 Design
125 Rhett St., Suite 101
Greenville, SC 29601
+1 (864) 451-5288