The Master Planner

SAMPLE RENDERING OF MASTER PLANNING DRAWING

We’ve designed a wide array of buildings, from disaster preparedness training centers to shopping centers. However, it is a lesser known fact that principal and founder Brian Doiron has a penchant for master planning. He has a passion for designing much more than buildings–designing true communities. Brian has a knack and love for the complex details of land use, long term planning for housing, transportation, civic engagement, and amenities. “Putting it all together is like a beautiful, complex puzzle,” Brian says. “The flow…the aesthetics…blending with the necessary practicality…it’s all a joy for me.”

As is the case with any kind of development, some plans never materialize, but a favorite master plan Brian created centered on a planned community around a baseball stadium. “Much like the Greenville Drive was able to transform that part of our community, this concept included a similar phenomenon. We were going to incorporate an old mill and create a country music venue as well.” Master planning involves a necessary devotion to detail and tedium, working through multiple layers of red tape, different governmental agencies, and partners to bring a project to life. “In this case, the project didn’t take off, but I still count it as a win because I got to design a community–and one day elements of that plan will come to fruition,” Brian says.

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Alex Santos

Alex Santos

Architectural Designer with a passion for detail and design exploration.

Alex joined COR3 Design after completing his Bachelor of Arts in Architecture from Clemson University in 2025. During his studies, he developed a strong foundation in construction documentation, detailing, and design technology—skills he now applies daily to support COR3’s diverse commercial projects.

At COR3, Alex assists in creating and refining construction document sets, managing redlines, and performing due diligence to ensure design accuracy and buildability. He is proficient in Revit, AutoCAD, Rhino, Adobe Creative Suite, and 3D modeling, contributing both technical precision and creative perspective to each project.

Originally from Greenville, Alex is half-Brazilian and fluent in Portuguese, bringing a cultural awareness and global mindset to his work. Outside the office, he enjoys hiking, woodworking, graphic design, and attending local music and community events. Alex has also been recognized on the Clemson University Dean’s List and volunteers with the KROC Center Architecture Club.