Mall Operator Simon Opens New Brick and Mortar Frontier for Digital-First Brands
Digital retail darlings like ThirdLove, Goodlife and True Classic Tees are taking the plunge into brick and mortar for the first time with Simon. These direct to consumer brands are working with Leap, a company that helps digital brands find their footing in physical stores. Leap and Simon recently formed a partnership to take it one step further to bring the brands into malls across America.