TRU by Hilton is a hotel brand trademarked by Hilton Worldwide and launched in 2016. It is popular with millennials and was designed to compete against Comfort Inn and La Quinta. The design of TRU by Hilton was intended to be scalable so properties could fit in any location.
Our headquarters are located in downtown Greenville, SC but we do work in 30 states around the country and counting. Sign up for our monthly newsletter to see our notes from the field and musings on the industry.