How ICSC Conversations Are Showing Up in Real Projects 

ICSC New York has a way of sharpening conversations. It brings owners, developers, and partners into the same room, often surfacing priorities that feel familiar but more urgent. What’s been most interesting since the conference is not the themes themselves, but how those discussions are now playing out inside active projects. 

Here’s where we’re seeing those conversations turn into action. 

Early Clarity Is Replacing Late Fixes 

 Many of the conversations at ICSC centered on performance, flexibility, and speed. In practice, that’s translating into more time spent upfront aligning on scope, phasing, and constraints. Teams are prioritizing clarity early to avoid revisions and delays once projects are underway. 

Coordination Is A Daily Discipline 

At the conference, coordination came up often as a driver of better outcomes. On projects, that idea is taking shape through more intentional collaboration across teams. Clear communication, consistent documentation, and early involvement are helping reduce friction as work moves from planning into execution. 

Design Decisions Are Being Grounded in Real Use 

ICSC conversations highlighted how much emphasis is being placed on how spaces actually function. That mindset is showing up in design decisions focused on access, layout, and adaptability. Owners and developers are looking beyond first impressions and evaluating how spaces will perform over time. 

Flexibility is Being Planned, Not Assumed 

Rather than designing for a single outcome, teams are building in the ability to adapt. The focus has shifted from perfection to resilience, creating projects that can respond to change without derailing progress. 

Turning Insight Into Action 

ICSC New York set the stage for these conversations, but the real value comes from how they’re applied. As projects move forward, intentional planning, clear coordination, and practical design decisions continue to shape smoother execution and more predictable results. Let us be your partner for success, contact us today.

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Alex Santos

Alex Santos

Architectural Designer

Alex joined COR3 Design after completing his Bachelor of Arts in Architecture from Clemson University in 2025. During his studies, he developed a strong foundation in construction documentation, detailing, and design technology. He now applies those skills daily to support COR3’s diverse commercial projects.

At COR3, Alex assists in creating and refining construction document sets, managing redlines, and performing due diligence to ensure design accuracy and buildability. He is proficient in Revit, AutoCAD, Rhino, Adobe Creative Suite, and 3D modeling, contributing both technical precision and creative perspective to each project.

Originally from Greenville, Alex is half-Brazilian and fluent in Portuguese, bringing a cultural awareness and global mindset to his work. Outside the office, he enjoys hiking, woodworking, graphic design, and attending local music and community events. Alex has also been recognized on the Clemson University Dean’s List and volunteers with the KROC Center Architecture Club.